Built by People Who Actually Get Financial Pressure

Back in 2019, we started this because we were tired of budgeting tools that felt like they were designed by people who'd never missed a payment deadline. We've been there — scrambling through spreadsheets at midnight, wondering if the numbers would work out. So we built something different.

Start a Conversation
Financial planning workspace with charts and analysis tools

How We Got Here

Not every step was forward, but each one taught us something about what businesses actually need when money gets tight.

2019

Started with Three People and Too Much Coffee

Jeong Haewon, Baek Seulgi, and I met at a financial tech meetup in Cheongju. We'd all worked at bigger companies and kept seeing the same problem — forecasting tools that looked impressive but failed when you actually needed them. We decided to build something that worked for real scenarios, not just ideal ones.

2021

First Real Test During Market Chaos

When supply chains got messy and costs started jumping around, our early clients actually stayed with us. Not because we predicted everything perfectly — nobody could — but because our tools helped them adapt quickly. That year taught us more about what matters than the previous two combined.

2023

Rebuilt the Core System

We realized our forecasting model was too rigid. Spent eight months reworking how we handle variable data. The new system lets you adjust assumptions on the fly instead of starting over every time something changes. Our clients said it cut their planning time in half.

2025

Focused on What Actually Helps

We're not chasing features anymore. This year is about making our core tools more reliable and easier to understand when you're under pressure. Because that's when they matter most.

The People Behind the Platform

Small team. No corporate layers. Just people who care about making financial planning less stressful for businesses like yours.

Jeong Haewon, Lead Financial Analyst

Jeong Haewon

Lead Financial Analyst

Spent twelve years at banks before deciding he wanted to build tools that actually helped businesses instead of just generating reports. Now he designs our forecasting models and tests them against real scenarios until they hold up.

Baek Seulgi, Product Strategy Lead

Baek Seulgi

Product Strategy Lead

She talks to clients more than anyone else on the team. That's how we figure out what's actually useful versus what just sounds good in meetings. Before this, she ran budgeting for a mid-sized manufacturing company and knows exactly where planning systems break down.

Team collaboration on financial modeling and analysis

What Drives Our Decisions

  • Reliability Over Flash

    We'd rather have a tool that works consistently than one with impressive features that fail when you need them. Boring but dependable beats exciting but unreliable every time.

  • Honest About Limitations

    Financial forecasting involves uncertainty. We design our tools to show you where the assumptions are instead of pretending we can predict the future perfectly. Better to know what you don't know.

  • Built for Real Pressure

    Our tools get tested during tough periods, not just when everything's going smoothly. That's when you find out if your planning system actually helps or just adds to the stress.

Why Businesses Stay With Us

Look, we're not the biggest platform out there. And we're okay with that. The companies that work with us tend to value straightforward tools over complicated systems with features they'll never use.

What we hear most often is that our forecasting models adapt well when plans change — which they always do. You can adjust variables without rebuilding everything from scratch. Small thing, but it makes a real difference when you're in the middle of budget revisions.

We also answer questions directly instead of pointing you to a knowledge base. Because sometimes you just need to talk to someone who understands what you're trying to figure out.

See How It Works
Financial dashboard showing budget planning and forecasting tools